Dom CastleyDec 5, 20186 minHow United breaks guitars, and customers break marketingDuring a 2008 United Airlines trip, musician David Carroll heard other passengers say baggage handlers were throwing guitars around. Sure...
Dom CastleyNov 26, 20172 minWant competitive advantage? Ask Rod, don't try to be the best.Most companies think that they will build competitive advantage by being the best in the industry. But what is best, exactly? Trying to...
Dom CastleyNov 26, 20174 minHow the wrong map can still get you home This post explores strategy in turbulent environments where so often leaders are in charge, but not in control. And it starts with...