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     Dom Castley's blog on

    Customer

    Strategy

    How United breaks guitars, and customers break marketing
    Dom Castley
    • Dec 5, 2018
    • 6 min

    How United breaks guitars, and customers break marketing

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    Want competitive advantage? Ask Rod, don't try to be the best.
    Dom Castley
    • Nov 26, 2017
    • 2 min

    Want competitive advantage? Ask Rod, don't try to be the best.

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    Who's the 800lb gorilla of TV?
    Dom Castley
    • Nov 26, 2017
    • 4 min

    Who's the 800lb gorilla of TV?

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    How big data is transforming the music streaming business
    Dom Castley
    • Nov 26, 2017
    • 7 min

    How big data is transforming the music streaming business

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    How the wrong map can still get you home
    Dom Castley
    • Nov 26, 2017
    • 4 min

    How the wrong map can still get you home

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